How to do SEO optimization onpage (intermediate)
One website optimization that is still largely unknown by novice SEOs is onpage SEO optimization. This onpage SEO optimization is all the optimization you can do on your website to make Google like your website.
So here will be explained gradually what you can do for onpage optimization of your blog. Unfortunately this article is more suitable for intermediate level SEO practitioners who already have some basic SEO knowledge. So, for those who are really just learning SEO, you might be able to learn this guide very slowly and flipping through the links in this article.
Let's get started.....
The onpage SEO optimization described in this article will be divided into several main sections:
- Optimization at the head of web pages
- Optimization on the body part of web pages
- Homepage optimization
- Sitewide optimization
- Article page optimization
What to avoid when doing onpage SEO optimization
This article will very thoroughly discuss the onpage problem, so for those of you who really want to seriously improve the condition of your website, please read slowly so you can do it right.
This guide applies to all web pages and not just to blogspot. So every web owner please try to make the web according to the instructions below.
Optimization of the Head of Web Pages
What is meant by the head of a web page is the part that is limited by the code <head> to </head> in your web page. There are 2 important things that you should pay attention to in this head section, namely the title tag and meta description
Just these two elements need to be the main focus of the head section when creating your web page ...
Title Tag
There are so many people who make the title tag very long, there can be dozens of words in the title tag. This is not a good practice because the more words in your title tag, each word will only get a small point. That will make it very difficult for your web pages to master certain keywords.
The title tag should be limited to 7-8 words. And if you still have an agenda to raise other keywords, then you should create a new page specifically intended for keyword optimization. Remember to always make sure there are no web pages that use the same title tag.
What you need to consider is the type of your website. Does your website cover many niches or focus on only certain niches.
If your website is a website that focuses on a particular niche, then you can use the title tag for the heaviest keywords on your website. This is different from those who use a lot of different niches on one website. If your website is a mixture of many niches, then the home page can only use general keywords. You can focus on keywords per niche on the category page.
Common keywords like "latest news" or "news portal" or just simply contain the domain name.
What you need to know when you create a website with many niches, then you are creating a lot of websites, each of which focuses on one niche. If you create 5 different niches, then it's the same as optimizing 5 different websites. So it will be very difficult to optimize many niches together in one domain. Each other will obscure the focus of keyword relevance throughout the entire website.
For those of you who have created websites with diverse niches and websites with focused niches, you can definitely feel the different levels of difficulty in optimization. You have to work hard to update the article and also look for backlinks if the mix is mixed.
When creating title tags on article pages you should not need to include title tags from your home page or brand. Unless you really plan to make your brand a keyword that people can search for someday, then please start optimizing your brand for keywords.
Summary:
- Onpage SEO optimization for title tags should be a maximum of 7-8 words. If there are many keywords that you want to win, then make another article, it will be much easier
- For websites that only discuss one niche ... the main keywords are always included in the title tag of the homepage. As for websites that have many niches, the main keywords for each niche are focused on the category page.
- Don't use the brand in the title tag, unless that's the focus of your business. For example Crystal X, Vimax, etc.
- Make sure there are no pages that use the same title tag.
Meta Description
Meta description is a meta tag that is placed on the page to help Google understand the content of your page. The nature of the meta description is a recommendation, so Google is not required to use it. Sometimes Google creates its own description. So for those of you who don't install the meta description, the opportunity to become ranked 1 is still there.
This meta description only helps you target the keywords that you really want. And if Google agrees and considers your recommendations relevant, then your meta will be used. You should note that the maximum length of this meta description is 150 characters.
What is the function of the meta description in onpage SEO optimization? Its function is to expand the target keywords for variations in long tail keywords. The words that you enter in the meta description can be taken into account in long keyword rankings. For example you are a company that sells cars from various manufacturing companies, then it would be too long if you put all brands and types in the title tag. You can put it in the meta description.
So if in the meta description home you can enter brands such as Toyota, Honda, Daihatsu, Mitsubishi, etc., then you can enter the types of each car brand in the meta description from the category page. For example for the Toyota car category, you can enter in the meta description Agya, Avanza, Rush, Yaris, Fortuner, etc.
Make sure every word you enter in this meta description is relevant to the content of the page and can be found on the page by the reader ... at least 3 times the appearance.
Summary:
- Set your meta description usage to get a wider variety of keywords
- The meta description is a maximum of 150 characters and is relevant to the page content
If you can do 2 settings in the head section of your web page correctly, then you have done a very important optimization of onpage SEO. Do not let you fail to do this part or your optimization will be very heavy.
Onpage SEO Optimization of the Web Page Body
Now that you know how to do head optimization, now you can try to do SEO optimization onpage on the body. This is the part that will be displayed in the browser for your website visitors. There are lots of important optimizations that you should pay attention to here. If you do it wrong, then the relevance of your website for the keywords you are targeting can be very weak.
Optimization for this part of the body involves three main parts, namely the appearance of the entire website (sitewide), a special view of the home page and a special view of the article. So now you can try to learn how to structure your web pages that are more SEO friendly.
Sitewide onpage SEO optimization (applies to all web pages)
What you need to pay attention to onpage SEO optimization across all web pages is:
- Make sure there are no outgoing links at the top of the page. Many websites make the mistake of putting social media links in the header. This social media link should be placed in the sidebar if needed
- Make sure the most important links from your website are included in the header menu
- As far as possible there are no outbound links to web pages that have nothing to do with the niche of your website. For example your website is an automotive website, then don't put a link to the culinary website.
- Do not use scripts that load time is too long and can prevent your page from loading, because it can hamper crawling by robots. So make sure your web pages can be loaded easily.
- If your website has many niches, then you should install a link from the top article of each niche in the sidebar of the website
- Make sure there is only a Heading 1 or H1 or main heading on each of your web pages, and make sure that H1 contains the main keywords of that page.
- The links on each page should be limited to 50 and all of them are relevant to the content of the page. It's just that for a website that has a lot of niche of course this will be a problem, and it is difficult to limit the number of links on one page, so a web like this must get strong backlink
- Try to put a link from your site map in the header menu
- CURRENT SEARCHING FOR VIA MOBILE HAS BEEN LARGER THAN SEARCHING FOR DESKTOP VIA PCS SO SO USE THEME THAT MOBILE FRIENDLY ALIAS RESPONSIVE DESIGN.
More or less this is a sitewide onpage SEO optimization that you need to pay attention to when you create your website.
Onpage SEO optimization on the homepage or homepage
In addition to all of the above, there are some additional optimizations you need to do on your homepage to help your web page get ranked.
If you create a website with a specific niche and target certain keywords, then you should put these keywords in the title and in the first paragraph, because this will be displayed on the home page of your website. This will be very helpful in maintaining keyword density on your homepage.
Remember to always install a read more in every new article. Do not let the article appear intact on the homepage, because every time a new article is created, the old article will sink. Displaying the article intact will make changes to the wording very dramatic, and this can make Google recalculate your web pages and produce huge changes in value, so your website will be difficult to stabilize at a certain rank.
If you create a lot of niches / categories, then try each niche to have its own newest article column on the homepage.
Make sure your website's main title contains the main keywords and use the H1 heading ... and use H2 for the article titles.
Wherever possible try to have 1000 words on your homepage and repeat keywords between 2% and 5%. Keyword density can be higher than this during repetition in the form of links and not plain text.
More or less this is an important thing for you to consider when doing SEO optimization onpage on your homepage.
Onpage SEO optimization on the article page
The article page is the page that will be relied upon to win long keywords and this will be the source of your traffic going forward. So you should always be serious about making your article. It is far better to make 1 serious article than 10 articles that are original.
If you make an article always try to pay attention to the things that are below:
- Try to be more than 1000 words long
- If you create articles for very heavy competition, then make the main article and dozens of supporting articles that discuss the same topic with the main article while doing an internal link.
- Do it bold once on each keyword in the article.
- Don't do internal links with pages that have no relevance to the discussion of the article
If you have to install an external link try not to exceed 2 links and make sure it is the most relevant link to your web page. How do you know it's the most relevant site? It's easy to do a search on Google by using keywords from the anchor text link that you will create.
Use other media in the form of images or videos, and don't forget to apply alt tags on images
Keep your writing quality because the purpose of doing SEO is to get visitors who will visit again. Returning visitors are visitors who will double your daily number of visitors
Actually there is no such thing as keyword density, but if you want to feel safe, then you can keep the number of repetitions of keywords within the limit of 2 to 5 percent of the number of words in the article.
Use related article widgets, or do internal links manually. If possible, try to make the link in the sidebar only display articles that are relevant to the article on the page
The frequency of updates is very important so try you can do a very routine update when building your website.
These are the main points of onpage SEO optimization with regard to articles.
What to Avoid When Doing Onpage SEO
For those of you who have read the article above, of course you will know that important things that you need to avoid in onpage SEO have alluded to some of the above, but here I will clarify again.
Avoid outgoing links at the top or left of the page or ahead of the main content, even if it's your own social media.
Avoid links to irrelevant websites even though they are links from your own website
In doing onpage SEO, the use of keywords should be natural, so avoid doing keyword buildup. This actually annoys your website readers.
Scripts that are slow to load should be deleted or moved to the place where the script is stored
Avoid indexing problems by always checking whether your server is functioning properly and not blocking robots from search engines
Avoid Google indexing pages that use the same title tag by ensuring the title of each page is different. And if a title has multiple display versions it is best to block other versions of the search engine robots by using robots.txt.
This is more or less what you should pay attention to when you do onpage SEO. Maybe a lot of terms that are not understood in the article above, again ... you can googling to understand the terms in this onpage SEO guide.
Usia Bukan Halangan Untuk Berkarya
Tetap Semangat Hadapi Kehidupan
Awali Hidup Dengan Senyuman
cuma di sini agen jud! online dengan proses yang sangat cepat :)
ReplyDeleteayo segera daftarkan diri anda di agen365 :)
WA : +85587781483
In spite of the fact that the SEO specialists give incredible SEO administrations to their customers. proseogroupbuy
ReplyDeleteAlso, don't be baited by the SEO proficient who discloses to you he will upgrade many catchphrases for you. SEO no cure no pay
ReplyDelete